Top 5 Drawing & Coloring Apps in Europe Q3 2023 Performance

In the third quarter of 2023, the Drawing & Coloring category saw notable performance across the top 5 applications in Europe on a unified platform. Here is an overview of the key trends for each app, based on data from Sensor Tower.

Happy Color by Numbers Game had a strong performance in Q3. Revenue steadily increased early in the quarter, peaking at around $4K in the week of August 7, before fluctuating and ending the quarter at approximately $3.5K. Downloads saw significant spikes, particularly in late July and mid-August, reaching a high of about 260K in the week of August 21. Weekly active users remained robust, peaking at around 2.8M in early July and stabilizing around 2.4M by the end of September.

Phone Case DIY experienced consistent growth in revenue, starting from $107 in late June and peaking at around $405 in the week of September 11. Downloads were highest in mid-August at about 216K but saw a decrease towards the end of the quarter, bottoming out at approximately 109K in mid-September. The app's weekly active users followed a similar trend, peaking at around 816K in mid-August and then dropping to approximately 613K by the end of September.

Pixel Art － Color by Number showed stable revenue throughout the quarter, maintaining around $10K to $11K weekly. Downloads peaked at approximately 244K in early July but saw a decline, reaching a low of about 78K in mid-September. Weekly active users were highest in late July at around 2.9M and saw a gradual decline to about 2.2M by the end of September.

Makeup Kit - Color Mixing did not generate revenue during Q3. Downloads showed a decreasing trend, starting at around 142K in late June and dropping to about 47K by the end of September. Weekly active users followed a similar pattern, peaking at around 337K in early July and decreasing to approximately 135K by the end of September.

Drawing Carnival had minimal revenue, with a peak of $34 in mid-August. Downloads saw a significant decline from around 158K in early July to about 27K in mid-September, before a slight recovery to around 63K by the end of the quarter. The app's weekly active users remained relatively stable, fluctuating around 1.3M to 1.4M throughout the quarter, with a peak of approximately 1.5M in late September.

For more detailed insights and data, visit Sensor Tower.